With this information you can define your ideal target customer, fine-tune marketing strategies and positioning, refine and revitalize your sales process/sales training.
You want to ensure your products and services are designed with your customers’ most urgent needs and desires in mind.
Your organization can’t afford to gamble with customer satisfaction. It’s critical to keep a finger on the pulse of your current customer base.
The Insight Advantage did an amazing job designing and fielding just the right research, in the perfect timeframe. Undaunted by our needs and deeply understanding of our environment and limitations, they listened carefully and then made simple, yet effective recommendations. The survey even received compliments from respondents! And the results were followed precisely. I would hire Jen and her team again in a heartbeat!
Jen is a fantastic get-it-done resource! She jumps right in, sees what needs to be done, and makes it happen. But what’s more, she does excellent work as though I were doing it myself — or better – and she’s very easy to work with and fun to have on your team!
The Insight Advantage offers innovative research approaches that are both results-oriented and creative. Jen has a strong grasp of branding issues, something important to my company, and always brings great ideas to the table for getting at complex issues. She and her extended team work internationally, too. Her solid approaches and hard work have always made me look good in front of my clients.
In a previous post about obstacles to win loss research, I talked about the fact that some companies just don’t do ANY research. Some of the reasons that companies don’t do research: Don’t trust their customers’ perspectives: Some companies are skeptical about their customers’ ability to be objective/overcome their biases. Other companies consider their technology/concepts to […]READ MORE >
I recently had a great conversation with a client who is championing win/loss research at his company and we explored win loss analysis: what is it, why do it, what are the obstacles, how to overcome them, and more. Win loss analysis is one of the lowest hanging fruit for organizations, providing a relatively easy […]READ MORE >