The Insight Advantage helps organizations quickly and
cost-effectively gain customer insight and inject it
throughout their businesses. This ensures that customers
are getting what is most important to them and keeps them
loyal to the organization.

Customer insight impacts the messages that organizations
send to their customers.


“If you aren’t delivering what is important to
your customers, then someone else will!”

We are a full-service research firm, providing a wide range of services (web surveys, focus groups, telephone interviewing) to help our clients implement customer research which will ensure that the organization has ongoing insight into their customers’ evolving needs and expectations.


Phone:  408-358-0700


We value our partnerships with our clients and enjoy cultivating long-term relationships with them as well as with strategic consultant partners.








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