With this information you can define your ideal target customer, fine-tune marketing strategies and positioning, refine and revitalize your sales process/sales training.
You want to ensure your products and services are designed with your customers’ most urgent needs and desires in mind.
Your organization can’t afford to gamble with customer satisfaction. It’s critical to keep a finger on the pulse of your current customer base.
The Insight Advantage did an amazing job designing and fielding just the right research, in the perfect timeframe. Undaunted by our needs and deeply understanding of our environment and limitations, they listened carefully and then made simple, yet effective recommendations. The survey even received compliments from respondents! And the results were followed precisely. I would hire Jen and her team again in a heartbeat!
Jen is a fantastic get-it-done resource! She jumps right in, sees what needs to be done, and makes it happen. But what’s more, she does excellent work as though I were doing it myself — or better – and she’s very easy to work with and fun to have on your team!
The Insight Advantage offers innovative research approaches that are both results-oriented and creative. Jen has a strong grasp of branding issues, something important to my company, and always brings great ideas to the table for getting at complex issues. She and her extended team work internationally, too. Her solid approaches and hard work have always made me look good in front of my clients.
In my years as a research consultant, I’ve never found a tool with as much bang for the buck as win/loss analysis. For those who aren’t familiar with the concept, win/loss studies work like this: Get information from your sales team or contact database to identify accounts that you ‘won’ and those that you ‘lost’ […]READ MORE >
And as for the marketing world, marketers are quite perplexed about not only how to appeal to, but actually how to COMMUNICATE with the newest consumers. Some tips that I gleaned about how to market to millennials from VisionCritical: Here are some best practices when marketing to millennials: 1. Create experiences. 2. Support causes that are important to them. 3. Provide variety and customization. 4. Check your assumptions. 5. Let them engage with each other. 6. Create a long-term relationship.READ MORE >