How We Can Help

An Insights-Driven Market Research Firm, we utilize a variety of market research tools and methods to provide the data our clients need to make better business decisions. We specialize in three key areas:
Win/Loss Analysis

WIN/LOSS ANALYSIS

With this information you can define your ideal target customer, fine-tune marketing strategies and positioning, refine and revitalize your sales process/sales training.

Product Research

PRODUCT RESEARCH

You want to ensure your products and services are designed with your customers' most urgent needs and desires in mind.

Customer Satisfaction

CUSTOMER SATISFACTION RESEARCH

Your organization can't afford to gamble with customer satisfaction. It's critical to keep a finger on the pulse of your current customer base.

Clients

What They Are Saying

Meredith Mortimer

"Simple, yet effective recommendations"

The Insight Advantage did an amazing job designing and fielding just the right research, in the perfect timeframe. Undaunted by our needs and deeply understanding of our environment and limitations, they listened carefully and then made simple, yet effective recommendations. The survey even received compliments from respondents! And the results were followed precisely. I would hire Jen and her team again in a heartbeat!

Meredith Mortimer – Strategic Marketing Professional

Wayne Cerullo

"Fantastic get-it-done resource!"

Jen is a fantastic get-it-done resource! She jumps right in, sees what needs to be done, and makes it happen. But what's more, she does excellent work as though I were doing it myself -- or better – and she’s very easy to work with and fun to have on your team!

Wayne Cerullo – Managing Partner, B2P Partners

Wayne Cerullo

"Offers innovative research approaches that are both results-oriented and creative"

The Insight Advantage offers innovative research approaches that are both results-oriented and creative. Jen has a strong grasp of branding issues, something important to my company, and always brings great ideas to the table for getting at complex issues. She and her extended team work internationally, too. Her solid approaches and hard work have always made me look good in front of my clients.

Susan Russell – Owner, Russell Mark Group

From the Blog

July 30, 2015
The Center of the Universe for B2B Prospecting

Submitted by guest blogger, Scott Hornstein of B2P Partners Every champion of a product or service believes in their heart that their target is the CEO. They need to find a way into CEOs’ consciousness. That the illumination of their message will pierce the maelstrom like a lightning bolt and all, from there, will be […]

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June 1, 2015
Overcoming Obstacles to Market Research

At the end of last year, The Insight Advantage conducted research to understand how market research is being used in organizations. We heard back from participants that there are three primary obstacles to doing market research. Budget Time Lack of Internal Resources It’s important for companies to find ways to overcome these obstacles so they can ensure […]

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Are you ready to improve your success by having more insight into what your customers value most?

Contact us for a 15 minute consultation.

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