How We Can Help

An Insights-Driven Market Research Firm, we utilize a variety of market research tools and methods to provide the data our clients need to make better business decisions. We specialize in three key areas:
Win/Loss Analysis

WIN/LOSS ANALYSIS

With this information you can define your ideal target customer, fine-tune marketing strategies and positioning, refine and revitalize your sales process/sales training.

Product Research

PRODUCT RESEARCH

You want to ensure your products and services are designed with your customers’ most urgent needs and desires in mind.

Customer Satisfaction

CUSTOMER SATISFACTION RESEARCH

Your organization can’t afford to gamble with customer satisfaction. It’s critical to keep a finger on the pulse of your current customer base.

Clients

What They Are Saying

Meredith Mortimer

“Simple, yet effective recommendations”

The Insight Advantage did an amazing job designing and fielding just the right research, in the perfect timeframe. Undaunted by our needs and deeply understanding of our environment and limitations, they listened carefully and then made simple, yet effective recommendations. The survey even received compliments from respondents! And the results were followed precisely. I would hire Jen and her team again in a heartbeat!

Meredith Mortimer – Strategic Marketing Professional

Wayne Cerullo

“Fantastic get-it-done resource!”

Jen is a fantastic get-it-done resource! She jumps right in, sees what needs to be done, and makes it happen. But what’s more, she does excellent work as though I were doing it myself — or better – and she’s very easy to work with and fun to have on your team!

Wayne Cerullo – Managing Partner, B2P Partners

Wayne Cerullo

“Offers innovative research approaches that are both results-oriented and creative”

The Insight Advantage offers innovative research approaches that are both results-oriented and creative. Jen has a strong grasp of branding issues, something important to my company, and always brings great ideas to the table for getting at complex issues. She and her extended team work internationally, too. Her solid approaches and hard work have always made me look good in front of my clients.

Susan Russell – Owner, Russell Mark Group

From the Blog

July 17, 2017
Benchmarking Surveys – A Strategic Content Marketing Tool

Annual benchmarking studies are a secret weapon that some organizations are using to provide fuel for their content marketing efforts. Benefits: I’ve managed several annual benchmarking projects for clients and have seen them benefit in the following ways: Establish themselves/their organization as a ‘go to’ expert in their field Generate proprietary statistics/news that they can […]

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January 29, 2017
Win Loss Analysis: Your Secret Weapon for Success

In my years as a research consultant, I’ve never found a tool with as much bang for the buck as win/loss analysis. For those who aren’t familiar with the concept, win/loss studies work like this: Get information from your sales team or contact database to identify accounts that you ‘won’ and those that you ‘lost’ […]

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Are you ready to improve your success by having more insight into what your customers value most?

Contact us for a 15 minute consultation.

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