How We Can Help

An Insights-Driven Market Research Firm, we utilize a variety of market research tools and methods to provide the data our clients need to make better business decisions. We specialize in three key areas:

Win/Loss Analysis


With this information you can define your ideal target customer, fine-tune marketing strategies and positioning, refine and revitalize your sales process/sales training.

Product Research


You want to ensure your products and services are designed with your customers’ most urgent needs and desires in mind.

Customer Satisfaction


Your organization can’t afford to gamble with customer satisfaction. It’s critical to keep a finger on the pulse of your current customer base.


What They Are Saying

Meredith Mortimer

“Simple, yet effective recommendations”

The Insight Advantage did an amazing job designing and fielding just the right research, in the perfect timeframe. Undaunted by our needs and deeply understanding of our environment and limitations, they listened carefully and then made simple, yet effective recommendations. The survey even received compliments from respondents! And the results were followed precisely. I would hire Jen and her team again in a heartbeat!

Meredith Mortimer – Strategic Marketing Professional

Wayne Cerullo

“Fantastic get-it-done resource!”

Jen is a fantastic get-it-done resource! She jumps right in, sees what needs to be done, and makes it happen. But what’s more, she does excellent work as though I were doing it myself — or better – and she’s very easy to work with and fun to have on your team!

Wayne Cerullo – Managing Partner, B2P Partners

Wayne Cerullo

“Offers innovative research approaches that are both results-oriented and creative”

The Insight Advantage offers innovative research approaches that are both results-oriented and creative. Jen has a strong grasp of branding issues, something important to my company, and always brings great ideas to the table for getting at complex issues. She and her extended team work internationally, too. Her solid approaches and hard work have always made me look good in front of my clients.

Susan Russell – Owner, Russell Mark Group

From the Blog

January 29, 2018
Win Loss Analysis Tip #102: Cyclical Approach vs. “Drip” Method to Doing Market Research

There are two approaches I’ve used to help clients gather win/loss data after asking them some key questions: Cyclical approach ‘Drip’ method Cyclical Method: The cyclical approach would mean doing research with a targeted number of people every so often (could be quarterly or twice/year, for example). When I first began doing win/loss research for […]


January 17, 2018
Win Loss Analysis Tip #101: How Often Should I Do Market Research?

When you begin doing win/loss research, it’s important to have the long-term in mind. The following questions are important to consider when developing your long-term plan: Are our clients’ needs constant year to year or are there other factors that they need to react to (the economy, regulations, job market, global conditions, etc.))? Is there […]


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