March 2010 - The Insight Advantage

Customer Input During the Product Life Cycle — What Gets in the Way?

Yesterday I spoke rather spontaneously during the final session of the 2010 Silicon Valley PCamp- the third annual Silicon Valley 'un-conference' focused entirely on Product Management topics/issues. Spontaneous talks are not uncommon at an un-conference...the whole concept is that anyone can submit a topic for consideration and attendees vote on what they are most interested in. I came to the conference with [...]

I Love You, but I’m Not IN LOVE With You!

Guest blogger: Maeve Naughton, Customer Reference Programs expert We’ve all seen the movie where the girl or guy turns to their significant other and says “I love you, but I’m not in love with you.” Sometimes it’s hard to believe while other times you want to yell at the TV and say “Duh!!!!!” Shouldn’t the recipient of the news have known? [...]