Peter Shankman’s New Passion: Listen to Your Customers…or Else!

Today I had a great 1:1 with Peter Shankman, the uber social networking guru, who has been spouting radically new ways of thinking about social media, PR, marketing, advertising, and customer service for years. What led to our conversation is his newest focus on getting companies to understand the bottom-line benefits of listening to their customers and delivering what customers want. [...]