Jen Berkley Jackson, the founder of The Insight Advantage, is passionate about creating connections between companies and their customers. She has a thorough understanding of the impact of customer insight on essential organizational processes: new product development and marketing, sales, operations, product/technical support, and more.
Before founding The Insight Advantage, Jen served in a number of critical roles across functional areas within a leading training/consulting firm, developing exceptional project management skills and a holistic view of business issues.
She has cultivated long-term relationships with her clients as well as with strategic consultants as a go-to market research resource.
Throughout all of her work, Jen brings a strong commitment to showing organizations the link between increased profits and a commitment to making key business decisions with customers’ current and emerging needs and desires in mind.
Away from work, Jen juggles a lot! She’s a long-time board member for Women in Consulting (WIC), is an active member of Qualitative Research Consultants Association (QRCA), teaches The Power of Market Research at UCSC Extension Silicon Valley, socializes via cooking/reading/playing bridge/wine tasting/golfing, cheers on local Bay Area sports teams, and spends time with her ever-growing family.