The Insight Advantage

Since 2000, we have conducted a wide variety of research projects for a range of B2B software companies as well as hardware and professional services companies. We are located in the San Francisco Bay Area, the hub of technology, and enjoy the variety of projects that brings.

Why The Insight Advantage

We have some special attributes, which make us the partner of choice for your market research needs. We:

Our Approach

When we begin a project, we work to quickly understand our client’s core products and services in order to ensure the quality of our work and to minimize disruption to our clients’ business in the course of the project. Once our work begins, we can handle all of the elements of a project, but are more than willing to work with key individuals within your organization in order to speed up the project and reduce your costs.

About Jen Berkley Jackson

Jen Berkley Jackson
Jen Berkley Jackson, the founder of The Insight Advantage, is passionate about creating connections between companies and their customers. She has a thorough understanding of the impact of customer insight on essential organizational processes: new product development and marketing, sales, operations, product/technical support, and more.

Before founding The Insight Advantage, Jen served in a number of critical roles across functional areas within a leading training/consulting firm, developing exceptional project management skills and a holistic view of business issues.

She has cultivated long-term relationships with her clients as well as with strategic consultants as a go-to market research resource.

Throughout all of her work, Jen brings a strong commitment to showing organizations the link between increased profits and a commitment to making key business decisions with customers’ current and emerging needs and desires in mind.

Away from work, Jen juggles a lot! She’s a long-time board member for Women in Consulting (WIC), is an active member of Qualitative Research Consultants Association (QRCA), teaches The Power of Market Research at UCSC Extension Silicon Valley, socializes via cooking/reading/playing bridge/wine tasting/golfing, cheers on local Bay Area sports teams, and spends time with her ever-growing family.
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Autodesk Expertus Lexar Media Synaptics
Cisco System Hightail Netgear Vendavo
Duarte Invitrogen Pinnacle System Vmware
EVault Jobvite Plantronics Yahoo

We Have Great Partners

We partner with some amazing companies that do a variety of strategic marketing work. When you need a strategic partner, let us know. Based on our own collaborative experience with them, we can recommend impressive strategic resources.



We'd love to partner with you to address your most pressing research needs.
Contact us to talk about how we can work together.

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