Understanding your customers’ needs and wants and getting inside their heads about what challenges they face so you can figure out how to be invaluable to them is hugely important to business success. This information is data, regardless of how you GET that data. Conducting your own surveys, interviewing your customers, or buying syndicated market data. Plain and simple, it’s just data.

In a recent discussion about obstacles to win loss research, we talked the fact that some companies just don’t do ANY research. Some of the reasons that companies don’t do research: Don’t trust their customers’ perspectives: Some companies are skeptical about their customers’ ability to be objective/overcome their biases.  Other companies consider their technology/concepts to [...]

From guest blogger, Lance Overbay – Lance studied engineering and minored in English. He has a love for all things Android. Today’s entrepreneur and startup business owner is born into a world of digital communication. Mobile phones are often used for texting rather than talking. Requests for information now involve finger-walking the Internet rather than [...]

We’re all familiar with a wide variety of CXO positions, but how many of you have run into a CCO lately?  Well it’s becoming more and more likely that you WILL run into one in organizations worldwide as the creation of Chief Customer Officer roles become a strategic move for organizations according to a recent [...]