Guest Blogger: Patrick Reilly, Resources in Action The relationship between employee and customer loyalty is easy to sense or feel but hard to prove. This is a tough question to answer well, especially for the analytics, but let’s see if we can create a trail of causation. Recent research by Dan Pink author of Drive [...]

There is a strong link between employee loyalty and customer loyalty…organizations need to pay attention to their employees in order to have any chance of retaining their customers.

This is a blog entry by guest blogger, Reena Kapoor of Conifer Consulting.  Reena is a pre-eminent product marketing consultant and this entry shows one of her key values in the work she does with clients. An excellent video talk by Joseph Pine on What Consumers Really Want. He talks about how we’ve evolved from [...]

Guest blog by Mary Sullivan of KickStart Alliance You’ve heard the adage, “It costs five times as much to attract a new customer as it does to retain an old one.” Even if you question the multiplier number, you know the concept is valid. And yet, businesses don’t always realize when former customers have decided [...]