The Power of “I Don’t Know”

Early in my prior life as a product manager, I realized that guessing at what customers want and need from products was not a sound strategy. That’s when my passion for soliciting insights from customers directly was born vs. taking a stab in the dark when faced with tough decisions. I’ll never forget one particular meeting I was in where we [...]

No better time to LISTEN to your customers!

If you’re like me, you have seen an INSANE increase to the volume of incoming emails in the past few months. It’s mind numbing: every single company you have ever had any kind of relationship with is reaching out to try to reassure you, attract you, differentiate themselves, and more. It’s just too much! (I knew things had gone over the [...]

Overcoming Obstacles to Market Research

At the end of last year, The Insight Advantage conducted research to understand how market research is being used in organizations. We heard back from participants that there are three primary obstacles to doing market research. Budget Time Lack of Internal Resources It’s important for companies to find ways to overcome these obstacles so they can ensure they are integrating updated market research into [...]