I’m a huge fan of companies who solicit my feedback after I’ve done business with them…after all, that IS the business I’m in—ensuring that companies have information about how well they are meeting their customers’ needs.  However, I definitely think that there is a right way and a wrong way to do this. How many [...]

Guest Blogger, Gary Katz of Marketing Operations Partners. Earlier this year I read Bill Stinnett’s excellent book, Think Like Your Customer, which should be required reading for anyone in Sales and Marketing, especially if you market high-value products and services. A glaring Marketing Operations disconnect for many companies is our tendency to over-focus on What [...]

This is a blog entry by guest blogger, Reena Kapoor of Conifer Consulting.  Reena is a pre-eminent marketing strategist and this entry shows some of her key values in the work she does with clients. Many companies fear social media.  But the good ones have less to worry about than they might fear. While SM [...]

I had a great customer service experience recently and think it’s only fair to share that since, like most of us, I’m more than eager to share the BAD ones. I traveled with my family on a Carnival cruise to Mexico 2 weeks ago (yes, we had fun and gained a cumulative 11 pounds among [...]