Guest blogger: Maeve Naughton, Customer Reference Programs expert

We’ve all seen the movie where the girl or guy turns to their significant other and says “I love you, but I’m not in love with you.” Sometimes it’s hard to believe while other times you want to yell at the TV and say “Duh!!!!!” Shouldn’t the recipient [...]

Like many Americans, I found myself glued to a new TV show, “Undercover Boss”, that aired right after the Super Bowl.  Something about this show had ALL of my previously raucous party attendees riveted for an hour. 
At first, it seemed like the show was about ‘spying on employees’ and sort of made me feel sick [...]

This is a blog entry by guest blogger, Reena Kapoor of Conifer Consulting.  Reena is a pre-eminent product marketing consultant and this entry shows one of her key values in the work she does with clients.
An excellent video talk by Joseph Pine on What Consumers Really Want. He talks about how we’ve evolved from economy [...]

Guest blog by Mary Sullivan of KickStart Alliance
You’ve heard the adage, “It costs five times as much to attract a new customer as it does to retain an old one.” Even if you question the multiplier number, you know the concept is valid. And yet, businesses don’t always realize when former customers have decided [...]