In a recent discussion about obstacles to win loss research, we talked the fact that some companies just don’t do ANY research. Some of the reasons that companies don’t do research: Don’t trust their customers’ perspectives: Some companies are skeptical about their customers’ ability to be objective/overcome their biases.  Other companies consider their technology/concepts to [...]

I recently had the opportunity to facilitate a session at the inaugural Marketing Camp Silicon Valley and we explored win loss analysis: what is it, why do it, what are the obstacles, how to overcome them, and more. Win loss analysis is one of the lowest hanging fruit for organizations, providing a relatively easy and [...]

  Yesterday I spoke rather spontaneously during the final session of the 2010 Silicon Valley P-Camp – the third annual Silicon Valley ’un-conference’ focused entirely on Product Management topics/issues. Spontaneous talks are not uncommon at an un-conference…the whole concept is that anyone can submit a topic for consideration and attendees vote on what they are most [...]