Yesterday I spoke rather spontaneously during the final session of the 2010 Silicon Valley P-Camp – the third annual Silicon Valley ’un-conference’ focused entirely on Product Management topics/issues.
Spontaneous talks are not uncommon at an un-conference…the whole concept is that anyone can submit a topic for consideration and attendees vote on what they are most interested in. [...]

Guest Blogger: Lynn Hunsaker, head of ClearAction Customer Experience Management
Why do sales and service representatives feel compelled to tell customers how to answer a survey? Does the company want to know what the customers really think, or is the company trying to build positive publicity by claiming superior ratings?
The answer to [...]

 
In preparing for a session of the Power of Market Research class that I teach at UCSC Extension Silicon Valley,  I was brushing up my ‘spiel’ about how to determine sample size for research studies (surveys, focus groups, etc.)…and realize that this is a mysterious concept that could use some plain talk.
Sample size is [...]