Guest Blogger: Lynn Hunsaker, head of ClearAction Customer Experience Management
Why do sales and service representatives feel compelled to tell customers how to answer a survey? Does the company want to know what the customers really think, or is the company trying to build positive publicity by claiming superior ratings?
The answer to [...]

 
In preparing for a session of the Power of Market Research class that I teach at UCSC Extension Silicon Valley,  I was brushing up my ‘spiel’ about how to determine sample size for research studies (surveys, focus groups, etc.)…and realize that this is a mysterious concept that could use some plain talk.
Sample size is [...]