Understanding “Big Data”: What About Good Old Fashioned Customer Research?

Understanding your customers’ needs and wants and getting inside their heads about what challenges they face so you can figure out how to be invaluable to them is hugely important to business success. This information is data, regardless of how you GET that data. Conducting your own surveys, interviewing your customers, or buying syndicated market data. Plain and simple, it’s just data.

Dangers of DIY Surveys

There are many survey tools available which can make do-it-yourself surveys seem very attractive. In some cases, these tools are a good fit, however in many situations, it is beneficial to consider working with a research partner to evaluate what kind of research is required, what research strategy to use (are surveys the only tool needed?), design a survey that will [...]