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How We Can Help

An Insights-Driven Market Research Firm, we utilize a variety of market research tools and methods to provide the data our clients need to make better business decisions. We specialize in three key areas:

WIN/LOSS ANALYSIS

Define your ideal customer, fine-tune marketing strategies and positioning, refine and revitalize your sales process/training.

PRODUCT RESEARCH

You want to ensure your products and services are designed with your customers’ most urgent needs and desires in mind.

CUSTOMER SATISFACTION RESEARCH

Your organization can’t afford to gamble with customer satisfaction. It’s critical to keep a finger on the pulse of your current customer.

Clients

“Simple, yet effective recommendations”

The Insight Advantage did an amazing job designing and fielding just the right research, in the perfect time frame. Undaunted by our needs and deeply understanding of our environment and limitations, they listened carefully and then made simple, yet effective recommendations. The survey even received compliments from respondents! And the results were followed precisely. I would hire Jen and her team again in a heartbeat!

Meredith Mortimer, Strategic Marketing Professional

“Fantastic get-it-done resource!”

Jen is a fantastic get-it-done resource! She jumps right in, sees what needs to be done, and makes it happen. But what’s more, she does excellent work as though I were doing it myself — or better – and she’s very easy to work with and fun to have on your team!

Wayne Cerullo, Managing Partner, B2P Partners

“Offers innovative research approaches that are both results-oriented and creative”

The Insight Advantage offers innovative research approaches that are both results-oriented and creative. Jen has a strong grasp of branding issues, something important to my company, and always brings great ideas to the table for getting at complex issues. She and her extended team work internationally, too. Her solid approaches and hard work have always made me look good in front of my clients.

Susan Russell, Owner, Russell Mark Group

From the Blog

The Power of “I Don’t Know”

Early in my prior life as a product manager, I realized that guessing at what customers want and need from products was not a sound strategy. [...]

October 15, 2021|

Are You Doing Your Homework?

In a previous blog post, I shared 3 points to help succeed in the current virtual B2B selling environment. Virtual selling isn’t going away [...]

March 3, 2021|

Are you ready to improve your success by having more insight into what your customers value most?

408-250-5826