Resources & Tools

Nor Cal BMA Product Management Roundtable Presentation

Learn how to maximize product success via product research; explore what types of research to use based on where you are in the product process.

5 Reasons to Work with a Research Partner vs. DIY Survey Tools

See working with a research partner is a much better choice than using DIY survey tools.

7 Good Reasons to Conduct Win/Loss Analysis

See why implementing a formal win/loss analysis will help you increase your close rates.

Customer Insight – Top Three How To’s

Learn the top 3 ‘how to’s’ for gathering valuable customer insights.

Marketing Camp Win Loss Presentation

Learn how to reduce sales cycles and gain competitive insights via win loss analysis.

Overview of Primary Research Tools

Use this tool to determine what type of research to use to achieve specific business objectives.