Resources

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5 Reasons to Work with

Nor Cal BMA Product Management Roundtable Presentation

Learn how to maximize product success via product research; explore what types of research to use based on where you are in the product process.

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5 Reasons to Work with

5 Reasons to Work with a Research Partner vs. DIY Survey Tools

See working with a research partner is a much better choice than using DIY survey tools

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5 Reasons to Work with

7 Good Reasons to Conduct Win/Loss Analysis

See why implementing a formal win/loss analysis will help you increase your close rates

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Customer Insight – Top Three How To’s

Learn the top 3 ‘how to’s’ for gathering valuable customer insights

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Marketing Camp Win Loss Presentation

Learn how to reduce sales cycles and gain competitive insights via win loss analysis

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Overview of Primary Research Tools

Use this tool to determine what type of research to use to achieve specific business objectives

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