The Insight Advantage provides a full range of services to help organizations integrate customer insight into their businesses.

We can offer any combination of the following services to address a variety of organizational needs:

  • Review of strategic requirements for customer data
  • Development of customer data collection plans such as:
    • Net Promoter Score
    • Win/Loss Research
    • Product/Market Research
  • Implementation of customer data collection plans using a variety of tools:
    • Surveys/questionnaires (print and web-based)
    • Interviews
    • Focus groups
  • Analysis of customer feedback data including recommendations
  • Analysis of social media data/comments
  • Discussions with key groups re: how to implement recommendations

See  Introduction to the Insight Advantage (PDF file) for more information about our services and capabilities.

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