The Insight Advantage provides a full range of services to help organizations integrate customer insight into their businesses.
We can offer any combination of the following services to address a variety of organizational needs:
- Review of strategic requirements for customer data
- Development of customer data collection plans such as:
- Net Promoter Score
- Win/Loss Research
- Product/Market Research
- Implementation of customer data collection plans using a variety of tools:
- Surveys/questionnaires (print and web-based)
- Focus groups
- Analysis of customer feedback data including recommendations
- Analysis of social media data/comments
- Discussions with key groups re: how to implement recommendations
See Introduction to the Insight Advantage (PDF file) for more information about our services and capabilities.