Customer Satisfaction Research
Customer satisfaction research can provide valuable insights:
- Monitor customer satisfaction over time to measure performance (using Net Promoter Score™ or other metrics)
- Identify customer segments that may be less satisfied/at risk than others
- Gathering detailed input on what product/service improvements your customers suggest
- And more…
If you aren’t delivering what is important to your customers, then someone else will!
Net Promoter Score – Early Warning System
Net Promoter Score (NPS) is a great tool for monitoring customer satisfaction over time and looking for shifts in loyalty that can be addressed before you lose large numbers of customers.
