Do you fully understand what is most important to your customers: their likes, needs, wants and challenges? As an insights-driven market research firm, we make sure our clients get the data they need to make smart business decisions that will help grow their business. We also have the expertise to ensure that your market research efforts are targeted and successful.
Partnering with us, you get our 20 years of experience so you can:
We will scope out research that meets your objectives and fits your budget in the these areas:
After an initial consultation call to understand your objectives, we can craft a proposal with recommendations on how to achieve your objectives and the associated costs. Often you will have several options to choose from which are driven by number of respondents, what deliverables you need, etc.
Then we can create a customized project plan that specifies team members and their roles as well as a concrete timeline for the project, including key milestones. And then your project is launched!Analysis is Our “Special Sauce”
Analysis of research data we gather is the greatest value we bring to your project. As an outside resource, we have a thorough understanding of the impact of customer insight on essential organizational decisions and processes. We take an objective view of the data and provide prioritized recommendations to address customers’ issues throughout your company.
In-depth interviews are the only tool to use when doing research with high level executives.
Online surveys are a good tool to use when you want to explore what, if any, differences exist between customer segments. We can produce analysis of the results by company size, gender, household income, etc.
Focus groups are not the right tool to use when you are trying to understand customers’ motivations, buying criteria, or buying behavior since those things are based on individual opinions/mindsets that could be unduly influenced by other members of the group.
We’ve seen way too many “surveys gone bad” and want to keep our clients from falling into the DIY survey trap. Just because there are cool survey tools out there, doesn’t mean that you should use them.