The biggest mistake companies can make is to market new products to a broad marketplace. Identifying the highest potential segments for your product brings in early wins and can drive product feature prioritization.
The Insight Advantage helped us execute a successful win/loss analysis program which we repeated on a quarterly basis under their execution. They managed the complete set of tactical and strategic tasks including scheduling interviews with dozens of customers and prospects, authoring and socializing the interview guide, conducting the win/loss interviews, managing the thank-you program and gift distribution, and they identified, summarized and presented key findings which we leveraged to make informed business decisions and strategic investments.
I consider Jen to be a valued strategic and tactical partner based on her ability to translate client concerns and inquiry into rational research projects that deliver, without prejudice, answers to critical product questions. Jen’s high degree of integrity and commitment to results — as well as her innate sense of fun, empathy and kindness – make her terrific to work with.