Services

Product Research

Win/Loss Analysis Product research can provide valuable insights to make better business decisions:
  • What products and services to invest in
  • Validate new product concepts
  • Prioritize product features
  • Explore new market segments for existing products
  • Determine new product or service price points, naming/branding, positioning, and messaging
  • And more…
  Over 80% of successful new products are innovated from customer suggestions.   What is our process?
  1. We gather input to understand your objectives.
  2. We make a recommendation about the right research tool(s) to use.
  3. We discuss where to find research participants: A list you have? Work with a panel company?
  4. We develop the script that will be used to gather input.
  5. We conduct the research.
  6. We analyze the data collected present a consolidated report.
  7. We provide the following deliverables:
    • All data gathered
    • Full PowerPoint-based report
    • List of participants
Segmentation - The Key to New Markets

Segmentation – The Key to New Markets

The biggest mistake companies can make is to market new products to a broad marketplace. Identifying the highest potential segments for your product brings in early wins and can drive product feature prioritization.

 

READ MORE >

Brian Cipresse

“Presented key findings which we leveraged to make informed business decisions and strategic investments”

The Insight Advantage helped us execute a successful win/loss analysis program which we repeated on a quarterly basis under their execution. They managed the complete set of tactical and strategic tasks including scheduling interviews with dozens of customers and prospects, authoring and socializing the interview guide, conducting the win/loss interviews, managing the thank-you program and gift distribution, and they identified, summarized and presented key findings which we leveraged to make informed business decisions and strategic investments.

Brian Cipresse – VP of Product Management B2B Software Solutions

Ellen Henson

“Ability to translate client concerns and inquiry into rational research projects that deliver, without prejudice, answers to critical product questions”

I consider Jen to be a valued strategic and tactical partner based on her ability to translate client concerns and inquiry into rational research projects that deliver, without prejudice, answers to critical product questions. Jen’s high degree of integrity and commitment to results — as well as her innate sense of fun, empathy and kindness – make her terrific to work with.

Ellen Henson – Product Management Strategist Owner, Marketing Mechanics

Building/launching a new product? Contact us to discuss how research can maximize your success!

Get our quarterly newsletter for research tidbits that you can put to use right away.    JOIN EMAIL LIST