Salesforce is the “go to” tool for salespeople, but it isn’t the best source of information about why you win or lose. Having an objective third party conduct interviews with the right contacts can provide incredible insights beyond what is in your CRM.
Win/loss analysis is one of the most powerful research activities an organization can do. By having follow-up conversations with new customers and prospects that didn’t choose your company, you can gather a wealth of information that will allow your organization to improve close rates and attract more customers.GET WHITEPAPER
I’ve been doing win-loss research for most of my 25 years in marketing, but I have never worked with a better win-loss consultant than Jen. The research that she’s done for us has dispelled some myths about why customers are buying OR not buying and we’ve been able to fine tune our messaging and sales strategy as a result. In addition, Jen is a pleasure to work with, super-organized, proactive, hard-working and has always exceeded my expectations. I will continue to work with Jen and her team to get crucial insights about our customers for as long as they let me.