The Insight Advantage - Success Stories



	Success Stories The Insight Advantage has worked with many different organizations across industries, helping to integrate customer insight into critical business decisions. Some of the organizations we have worked with include: Yahoo! WebEx Cisco Systems Tellme Networks Synaptics Handspring Pinnacle Systems AchieveGlobal Omega Performance Provant Below are some examples of the results our clients have realized through these efforts. (We provide this information without company names as part of our confidentiality agreement with our clients.) Evaluated Product Features and Service Performance Gathered Competitive Landscape Information Better Understood the Purchase Process An Internet services firm conducted interviews with a sample of their lost sales and current customers to get information to drive marketing messages, service levels and selling strategies. The ultimate goal was to increase close rates and attract new customers with targeted marketing messages. Increased Lifetime of Customers/Customer Loyalty A professional technology/services firm conducts quarterly customer satisfaction interviews with high level contacts from their key customers to monitor service/performance metrics in several key product/service areas. Increased Lifetime of Customers/Customer Loyalty Focused Marketing Efforts on Highest Leverage Activities A leading manufacturer of PC/laptop components conducted an extensive telephone interviewing project to gather input from key contacts in Marketing, Engineering, and Purchasing at their highest profile accounts across the globe. This information helped them fine-tune their customer relationship processes as well as prioritize where they invest their marketing resources. Increased Lifetime of Customers/Customer Loyalty Increased New Business Referrals Focused Marketing Efforts on Highest Leverage Activities A financial services firm made changes to products/services and marketing activities based on input from key customers and ideal prospects regarding what was most critical to them. The results were increased customer retention and new business referrals as well as increased profitability and productivity through more focused marketing efforts and elimination of non-critical products/services. Identified High-Potential Target Markets to Increase Revenue & Market Share A software product manufacturer expanded its marketing efforts to appeal to several new high-potential target markets for an existing product. The new target audiences were were identified through various web surveys in efforts to increase revenue and market share. A communications device manufacturer solicited input from over 200 potential users in less than 2 weeks via a web survey. This information helped drive future marketing efforts to expand market share. Created Customer-Driven Features & Positioning for New Product A business services firm used input from its sales force to drive decisions about key features and positioning of their newest product. This ensured that key customer needs were addressed by the product and highlighted in all marketing materials/efforts. Reduced Marketing Costs A training/consulting firm reduced marketing costs across the board by focusing the development and maintenance of marketing materials/sales tools on only those items that were identified by the sales force, in an internal web survey, as most helpful and critical. Increased Customer/Member Satisfaction Increased Membership Renewals A non-profit service organization used input gathered regularly from members to fine-tune services provided, as well as to make decisions on what topics to cover at future meetings. These actions increased member satisfac- tion and increased membership renewal rates by 20%.







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