We love it when our clients get the results they want as a consequence of the research we conduct for them. The best part of this success is that it confirms for them the value of market research and keeps them committed to integrating this type of investigation when they have key decisions to make.
Salesforce is the “go to” tool for salespeople, but it isn’t the best source of information about why you win or lose. Having an objective third party conduct interviews with the right contacts can provide incredible insights beyond what is in your CRM.READ MORE >
The biggest mistake companies can make is to market new products to a broad marketplace. The power of identifying the highest potential segments for your product brings in early wins and can drive product feature prioritization.READ MORE >
Net Promoter Score (NPS) is a great tool for monitoring customer satisfaction over time and looking for shifts in loyalty that can be addressed before you lose large numbers of customers.READ MORE >