This is a blog entry by guest blogger, Reena Kapoor of Conifer Consulting.  Reena is a pre-eminent marketing strategist and this entry shows some of her key values in the work she does with clients. Many companies fear social media.  But the good ones have less to worry about than they might fear. While SM [...]

Guest blogger: Maeve Naughton, Customer Reference Programs expert We’ve all seen the movie where the girl or guy turns to their significant other and says “I love you, but I’m not in love with you.” Sometimes it’s hard to believe while other times you want to yell at the TV and say “Duh!!!!!” Shouldn’t the [...]

Guest Blogger: Patrick Reilly, Resources in Action The relationship between employee and customer loyalty is easy to sense or feel but hard to prove. This is a tough question to answer well, especially for the analytics, but let’s see if we can create a trail of causation. Recent research by Dan Pink author of Drive [...]

There is a strong link between employee loyalty and customer loyalty…organizations need to pay attention to their employees in order to have any chance of retaining their customers.