This is a blog entry by guest blogger, Reena Kapoor of Conifer Consulting.  Reena is a pre-eminent product marketing consultant and this entry shows one of her key values in the work she does with clients. An excellent video talk by Joseph Pine on What Consumers Really Want. He talks about how we’ve evolved from [...]

Guest blog by Mary Sullivan of KickStart Alliance You’ve heard the adage, “It costs five times as much to attract a new customer as it does to retain an old one.” Even if you question the multiplier number, you know the concept is valid. And yet, businesses don’t always realize when former customers have decided [...]

Remember the 2004 “What the @#!* Do We Know?” movie that explored the power of our brains and our thinking?  I loved that movie…and it got me thinking just a little differently…I have no hope that my interaction with Citibank last night will have anywhere NEAR the same impact. I just happened to check my [...]

Talking to your customers is a great way to keep your finger on the pulse of how this crazy economy is impacting their business, their customers, and the implications of all of this on how they work with you. By reaching out to proactively talk to your customers, you can learn a lot about the [...]