This is a blog entry by guest blogger, Reena Kapoor of Conifer Consulting.  Reena is a pre-eminent marketing strategist and this entry shows some of her key values in the work she does with clients.
Many companies fear social media.  But the good ones have less to worry about than they might [...]

This week is vacation planning week, apparently: I’m doing last-minute logistics planning for a cruise over spring break as well as scoping out private tours to take in Italy/Greece/Turkey for our honeymoon in the Fall and I have had two very different experiences.
I have emailed about 8 small tour companies in Europe and in every [...]

Guest Blogger: Patrick Reilly, Resources in Action
The relationship between employee and customer loyalty is easy to sense or feel but hard to prove. This is a tough question to answer well, especially for the analytics, but let’s see if we can create a trail of causation.
Recent research by Dan Pink author of Drive indicates that [...]

Like many Americans, I found myself glued to a new TV show, “Undercover Boss”, that aired right after the Super Bowl.  Something about this show had ALL of my previously raucous party attendees riveted for an hour. 
At first, it seemed like the show was about ‘spying on employees’ and sort of made me feel sick [...]