This is a blog entry by guest blogger, Reena Kapoor of Conifer Consulting.  Reena is a pre-eminent marketing strategist and this entry shows some of her key values in the work she does with clients.
Many companies fear social media.  But the good ones have less to worry about than they might [...]

This week is vacation planning week, apparently: I’m doing last-minute logistics planning for a cruise over spring break as well as scoping out private tours to take in Italy/Greece/Turkey for our honeymoon in the Fall and I have had two very different experiences.
I have emailed about 8 small tour companies in Europe and in every [...]

This is a blog entry by guest blogger, Reena Kapoor of Conifer Consulting.  Reena is a pre-eminent product marketing consultant and this entry shows one of her key values in the work she does with clients.
An excellent video talk by Joseph Pine on What Consumers Really Want. He talks about how we’ve evolved from economy [...]

Remember the 2004 “What the @#!* Do We Know?” movie that explored the power of our brains and our thinking?  I loved that movie…and it got me thinking just a little differently…I have no hope that my interaction with Citibank last night will have anywhere NEAR the same impact.
I just happened to check my online [...]