And as for the marketing world, marketers are quite perplexed about not only how to appeal to, but actually how to COMMUNICATE with the newest consumers.  Some tips that I gleaned about how to market to millennials from VisionCritical: Here are some best practices when marketing to millennials: 1. Create experiences. 2. Support causes that are important to them. 3. Provide variety and customization. 4. Check your assumptions. 5. Let them engage with each other. 6. Create a long-term relationship.