Why The Insight Advantage?

We have some special attributes, which make us the partner of choice for your customer insight needs:

• Committed to helping you succeed by listening to your customers

• Expertise in integrating customer feedback across functional areas

• Access to an extensive network of varied resources

• Poised to be a partner vs. just another vendor

Our Approach

We value our partnerships with our clients and enjoy cultivating long-term relationships with them. When we begin a project, we work to quickly understand our clients' core products and services in order to ensure the quality of our work and to minimize disruption to our clients' business in the course of the project. Once our work begins, we are usually able to handle all of the elements of a project, but are more than willing to work with key individuals within your organization in order to speed up the project and reduce your costs.

As for survey creation and data collection, The Insight Advantage can do it all: print or web-based surveys, telephone interviews, focus groups. We use a well-known software tool, The Survey System, to design all survey instruments and to tally data. We have the capabilities to conduct telephone interviews, focus groups and usability tests.   

Analysis is  the greatest value we bring to a project. As an outside resource with a thorough understanding of the impact of customer insight on the many processes that are essential to all organizations, we can take an objective view of the data and provide recommendations regarding the impact of the data on different parts of the organization.

We always hope that our clients will choose to do ongoing business with us. Nevertheless, we bring the same level of expertise and commitment to one-time projects as to ongoing engagements.