• Leading the organizing team for the 6th Annual Silicon Valley Product Camp on March 23, 2013 at eBay in San Jose
• Teaching The Power of Market Research in September 2012.

Speeches

We welcome the opportunity to speak to groups that have an interest in, and can benefit from, understanding the importance of customer insight.

Recent presentations:

7 Good Reasons to Implement a Formal Win/Loss Analysis Process; NorCal Business Management Association Marketing Strategy Roundtable
Download white paper on this topic.

Using Net Promoter Score to Identify Reference Customers; Webinar presentation with Jim Mooney of ROInnovation

Secrets to Retaining Customers in a Tough Economy; The Industry Council for Small Business Development (ICSBD)
Download white paper on this topic.

Practical Ways to Integrate Customer Perspective into Your Product Strategies; NorCal BMA Product Management Roundtable

How to Quickly and Effectively Integrate Market Research into Product Planning; webinar with Brian Lawley through  Association of International Product Marketing & Management (AIPMM)

 

Workshops

The Insight Advantage can facilitate customized workshops to help your organization increase awareness of the importance of customer insight, as well as to effectively integrate customer insight into your organization’s products and services.

Potential workshop participants are managers, product managers, salespeople, service representatives, etc.

• “Customer Insight…the Key to Your Business Success”
• “Introduction to Market Research”
• “Tools and Tips for Gathering Customer Insight”
• “Beat Your Competition With Your Customer Savvy”
• and more…