Speeches
We welcome the opportunity to speak to groups that have an interest in, and can benefit from, understanding the importance of customer insight.
Upcoming presentations:
July 28 (1 – 2 pm PST): Using Net Promoter Score to Identify Reference Customers; Webinar presentation with Jim Mooney of ROInnovation: More information
Recent presentations:
Secrets to Retaining Customers in a Tough Economy; The Industry Council for Small Business Development (ICSBD)
Download white paper on this topic.
Practical Ways to Integrate Customer Perspective into Your Product Strategies; NorCal BMA Product Management Roundtable
How to Quickly and Effectively Integrate Market Research into Product Planning; webinar with Brian Lawley through Association of International Product Marketing & Management (AIPMM)
Workshops
The Insight Advantage can facilitate customized workshops to help your organization increase awareness of the importance of customer insight, as well as to effectively integrate customer insight into your organization’s products and services.
Potential workshop participants are managers, product managers, salespeople, service representatives, etc.
- “Customer Insight…the Key to Your Business Success”
- “Introduction to Market Research”
- “Tools and Tips for Gathering Customer Insight”
- “Beat Your Competition With Your Customer Savvy”
- and more…
Recent news
Jennifer Berkley, Owner of The Insight Advantage, taught The Power of Market Research at UC Santa Cruz Extension – Silicon Valley in Fall 2009 and will return again in 2010 to deliver the course again.
